About Awake in the Wild

Safari expertise, protection, and tailor-made adventures you can trust

At Awake in the Wild, we create unforgettable safari holidays that go far beyond the ordinary. With expertise, trust, and passion at our core, we design journeys that immerse you in Africa’s wild beauty while giving you the peace of mind that every detail is taken care of.

Who We Are

Awake in the Wild is part of the Jamie Wake Travel portfolio, a trusted family of travel brands that includes Wide Awake Holidays (inclusive travel experiences) and Awake & Wander Luxury Travel (bespoke high-end journeys).

Together, our brands share one mission: to deliver exceptional holidays built on knowledge, passion, and trust.

By choosing Awake in the Wild, you’re not just booking a safari. You’re benefiting from the experience of a team that has built a strong reputation across multiple travel sectors — with the credibility and stability of a brand that’s here to stay.

Our Safari Expertise

Safaris are unlike any other kind of holiday, and they demand a specialist approach. Our team understands the intricacies of Africa’s national parks, from the gorilla forests of Congo to the wide savannahs of Kenya and the shimmering deltas of Botswana.



Because we work with carefully chosen suppliers and on-the-ground experts, we’re able to recommend lodges, camps, and guides that fit your personal style — whether that means eco-conscious camps under canvas, luxury lodges with private plunge pools, or adventurous mobile fly-camps.

Your Protection & Peace of Mind

Booking with Awake in the Wild means your holiday is 100% protected. As part of the Jamie Wake Travel group, we are:

• ATOL licensed, ensuring your flight-inclusive holidays are financially protected.
• Members of Protected Trust Services (PTS), meaning your money is held securely in trust until it is used for your holiday.

This gives you complete confidence and reassurance: when you travel with us, your investment is safe, and every part of your trip is managed with professionalism and care.

Tailor-Made Adventures

No two travellers are the same, and no two safaris should be either. That’s why we specialise in tailor-made journeys.

Whether you dream of photographing elephants at dawn, tracking gorillas in misty rainforests, or enjoying sundowners by a river filled with hippos, we build your safari around you.

From honeymoon escapes to family adventures, our bespoke itineraries give you flexibility in pace, style, and budget. Every detail — from your lodge to your guide — is handpicked to match your preferences.

Beyond the Safari

A safari is just the beginning. Many of our clients choose to finish their adventure with a few days of relaxation on the coast. Imagine leaving the savannah behind and unwinding on the white-sand beaches of Zanzibar, the crystal lagoons of Mauritius, or the untouched islands of Mozambique and the Seychelles.



By combining safaris with beach extensions, we create a journey that balances adventure and relaxation in one seamless holiday.

Our Ethos & Commitment

We believe travel should have a positive impact. That’s why we only work with lodges, camps, and operators that prioritise conservation and sustainability, and that support the communities who live alongside Africa’s wildlife.

By booking with Awake in the Wild, you’re not just experiencing Africa — you’re helping to preserve it for generations to come.

Get in touch

Your safari should be as unique as you are. Let us craft a journey that captures the wild you’ve always dreamed of, with the protection, expertise, and personal service that make all the difference.



Speak to one of our safari specialists today — call us or complete our quick enquiry form, and let’s start planning your tailor-made adventure.