Our Responsible Travel Promise

Protecting Africa’s wilderness, supporting its people, inspiring responsible travellers

Our Responsible Travel Promise

Safaris that Protect Nature, Empower Communities, and Inspire Travellers

At Awake in the Wild, we believe travel should leave a positive impact. A safari isn’t just a holiday — it’s a chance to protect Africa’s landscapes, support the communities who call it home, and safeguard wildlife for future generations. Our Responsible Travel Promise is our commitment to making every journey ethical, sustainable, and meaningful.

Protecting Wildlife and Wilderness

We work only with national parks, reserves, and conservation-led partners who share our values. Every safari booked through us helps fund anti-poaching efforts, habitat restoration, and long-term conservation projects. From protecting elephants in Botswana to gorilla research in Rwanda, your holiday directly supports the survival of Africa’s iconic species.

Supporting Local Communities

Safaris are about people as much as wildlife. That’s why we prioritise lodges and camps that employ local staff, source produce from nearby farmers, and reinvest in their communities. Whether it’s training local guides, funding schools, or supporting women-led craft initiatives, we believe tourism should empower and uplift.

Sustainable Lodges and Camps

We carefully select accommodation partners who respect the land. Many of the properties we work with use solar energy, limit plastic waste, recycle water, and run eco-conscious building designs. By choosing them, you enjoy comfort and luxury while knowing your stay treads lightly on the environment.

Reducing Our Footprint

Travel has an impact — and we take responsibility for it. We offset the carbon from all flights we arrange, encourage slow travel where possible, and promote experiences that deepen your connection with nature rather than rush through it.

Travel with Respect

Every safari should be enriching, not exploitative. We follow strict guidelines to ensure wildlife is observed respectfully, without disturbance. We also prepare our guests with cultural guidance, encouraging sensitivity and appreciation when visiting local villages or communities.

Transparency and Trust

Our promise isn’t just words. We are members of Protected Trust Services and hold an ATOL. We publish updates on the projects and communities we support, so you can see the real difference your safari makes.

What Our Responsible Travel Promise Means for You

• Peace of Mind: Your safari is contributing to positive change.
• Authenticity: You’ll enjoy experiences that feel real and respectful.
• Sustainability: Your journey helps protect Africa’s wilderness for the future.
• Connection: You’ll return home with more than memories — you’ll be part of a bigger story.

Travel with purpose. Discover the wild, responsibly.

Travel should be life-changing — not just for you, but for the places you visit. With Awake in the Wild, every safari is designed to protect nature, empower people, and inspire future generations.



Let’s plan your safari with purpose.

Call us today or fill out our enquiry form to begin your journey.